Ummah Media Group
Capstone: Make UMG's First Brick-Style AI Explainer Video (UmmahJobs)
Your week 13 capstone: produce UMG's first brick-style (Lego-style) AI explainer video. This is a single-soldier mission and counts as your final internship deliverable plus a portfolio piece. The goal is a 45 second vertical (9:16) video that explains UmmahJobs (ummahjobs.com), our Muslim job board, in the toy-brick / minifigure aesthetic. You will also confirm the production method works end to end and recommend the tool stack so UMG can make these videos regularly. Reward: a $50.00 cash bounty plus 250 UmmahPoints, released when your submission is approved. Grading is 50/50: half is the finished sample video (the part anyone can generate with AI prompts), and half is your creativity and taste. We want an original concept, a story, and visual judgment, not a generic AI clip. --- PRODUCTION METHOD Use any AI text-to-video tool that can produce a convincing brick/minifigure aesthetic. Recommended options (pick one or combine): - Kling AI or Hailuo (motion quality, accepts reference images) - Runway Gen-3 (creative control) - Pika Labs (fast iteration) - Luma Dream Machine (realistic motion) For the brick aesthetic, use a reference image of LEGO-style characters + environment prompts. Style guide keywords: "LEGO minifigure style, plastic toy brick environment, colorful, clean, studio lighting, product animation." --- SCRIPT OUTLINE (45 seconds, 6 scenes) Scene 1 (0-8s): Hook — a Muslim professional looking stressed at a generic job board. Voice: "Tired of job boards that don't get you?" Scene 2 (8-16s): Discovery — the UmmahJobs logo animates in. Voice: "UmmahJobs — the Muslim job board built for our community." Scene 3 (16-24s): Features — quick cuts of job categories (Tech, Finance, Education, Healthcare). Voice: "Find halal-friendly employers who value your identity." Scene 4 (24-32s): Community — diverse Muslim professionals (minifigure style). Voice: "Thousands of Muslims finding meaningful work." Scene 5 (32-38s): CTA — ummahjobs.com URL on screen. Voice: "Post your resume. Find your purpose." Scene 6 (38-45s): Outro — UmmahJobs logo + UMG badge. Voice: "UmmahJobs — Our battlefield is online." --- ACCEPTANCE CHECKLIST - [ ] Vertical 9:16 format (1080x1920 or 720x1280 minimum) - [ ] 40–50 seconds runtime - [ ] Brick/minifigure aesthetic throughout (no photorealistic humans) - [ ] UmmahJobs branding visible (logo or URL) - [ ] Voiceover or on-screen text (no silent clip) - [ ] No music with vocals (instrumental only — keep it halal-compliant for broadcast) - [ ] Submitted as MP4 file - [ ] Written tool-stack recommendation included in your submission notes (2-3 sentences: what you used, why, and what you'd recommend for future videos) --- GRADING RUBRIC (100 points) 50 pts — Finished video meets the acceptance checklist above 25 pts — Creative concept and original story (not a generic AI template output) 25 pts — Visual taste and editing judgment (scene pacing, transitions, text overlays) --- QUESTIONS? Post in the war room. The Ameer will review your submission within 7 days of the deadline.