Capstone: Make UMG's First Brick-Style AI Explainer Video (UmmahJobs)

Mission Description

Your week 13 capstone: produce UMG's first brick-style (Lego-style) AI explainer video. This is a single-soldier mission and counts as your final internship deliverable plus a portfolio piece.
The goal is a 45 second vertical (9:16) video that explains UmmahJobs (ummahjobs.com), our Muslim job board, in the toy-brick / minifigure aesthetic. You will also confirm the production method works end to end and recommend the tool stack so UMG can make these videos regularly.
Reward: a $50.00 cash bounty plus 250 UmmahPoints, released when your submission is approved.
Grading is 50/50: half is the finished sample video (the part anyone can generate with AI prompts), and half is your creativity and taste. We want an original concept, a story, and visual judgment, not a generic AI clip.
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PRODUCTION METHOD
Use any AI text-to-video tool that can produce a convincing brick/minifigure aesthetic. Recommended options (pick one or combine):
- Kling AI or Hailuo (motion quality, accepts reference images)
- Runway Gen-3 (creative control)
- Pika Labs (fast iteration)
- Luma Dream Machine (realistic motion)
For the brick aesthetic, use a reference image of LEGO-style characters + environment prompts. Style guide keywords: "LEGO minifigure style, plastic toy brick environment, colorful, clean, studio lighting, product animation."
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SCRIPT OUTLINE (45 seconds, 6 scenes)
Scene 1 (0-8s): Hook — a Muslim professional looking stressed at a generic job board. Voice: "Tired of job boards that don't get you?"
Scene 2 (8-16s): Discovery — the UmmahJobs logo animates in. Voice: "UmmahJobs — the Muslim job board built for our community."
Scene 3 (16-24s): Features — quick cuts of job categories (Tech, Finance, Education, Healthcare). Voice: "Find halal-friendly employers who value your identity."
Scene 4 (24-32s): Community — diverse Muslim professionals (minifigure style). Voice: "Thousands of Muslims finding meaningful work."
Scene 5 (32-38s): CTA — ummahjobs.com URL on screen. Voice: "Post your resume. Find your purpose."
Scene 6 (38-45s): Outro — UmmahJobs logo + UMG badge. Voice: "UmmahJobs — Our battlefield is online."
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ACCEPTANCE CHECKLIST
- [ ] Vertical 9:16 format (1080x1920 or 720x1280 minimum)
- [ ] 40–50 seconds runtime
- [ ] Brick/minifigure aesthetic throughout (no photorealistic humans)
- [ ] UmmahJobs branding visible (logo or URL)
- [ ] Voiceover or on-screen text (no silent clip)
- [ ] No music with vocals (instrumental only — keep it halal-compliant for broadcast)
- [ ] Submitted as MP4 file
- [ ] Written tool-stack recommendation included in your submission notes (2-3 sentences: what you used, why, and what you'd recommend for future videos)
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GRADING RUBRIC (100 points)
50 pts — Finished video meets the acceptance checklist above
25 pts — Creative concept and original story (not a generic AI template output)
25 pts — Visual taste and editing judgment (scene pacing, transitions, text overlays)
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QUESTIONS?
Post in the war room. The Ameer will review your submission within 7 days of the deadline.